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mere exposure effect in construction

How to Use the Mere Exposure Effect in Construction

In psychology, there’s this thing called the mere exposure effect.     What is a Touchpoint?   In marketing, they say you must have eight to 12 touchpoints before closing a sale. A touchpoint is essentially a phone call, an…

construction business sales

6 Crucial Tips to Increase Sales in a Construction Business

Are you interested in growing your construction business and landing more projects?   There are proven strategies that every successful contractor executes to grow their business. Below we reveal the best ones:      1. Invest in Creating a Lead…

facebook ads for construction

Running Facebook Ads for Contractors (all you need to know)

Facebook isn’t the best place to get new business for contractors.   BUT it’s a great place to start building up an email list and showcasing your work to people interested in your services.   This might be why you’ve…

how to outsource estimating services

Is Outsourcing Your Estimating a Good Idea? [The Truth]

Are you missing out on bids because you don’t have enough time?   Do you have to skip over some projects because you don’t know how to create a construction estimate?   Many contractors deal with the same enemy, lack…

construction website tips

8 Must-Have’s When Improving Your Construction Website

Does your construction company have a website?   If you don’t you could be missing out on as much as 80% of potential work.   When you have a professional website that has your:   Contact Info Project Experience Expertise…