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mere exposure effect in construction

How to Use the Mere Exposure Effect in Construction

In psychology, there’s this thing called the mere exposure effect.     What is a Touchpoint?   In marketing, they say you must have eight to 12 touchpoints before closing a sale. A touchpoint is essentially a phone call, an…

construction business sales

6 Crucial Tips to Increase Sales in a Construction Business

Are you interested in growing your construction business and landing more projects?   There are proven strategies that every successful contractor executes to grow their business. Below we reveal the best ones:      1. Invest in Creating a Lead…