Does your construction company have a website?
If you don’t you could be missing out on as much as 80% of potential work.
When you have a professional website that has your:
- Contact Info
- Project Experience
You have a solid foundation that can attract work for you on autopilot.
Want to learn how to set it up? We’ve got you covered!
Put a Call-to-Action in the Spotlight
First, what you’re going to want to do is have a call-to-action in front of the visitor as the first thing they see.
Here’s an example from our site:
When you click on the website, the first thing you see is the main service we offer, as well as a button to take action on our offer. This isn’t by accident.
Attention is very valuable, and when potential clients have a million other things that can get their attention at any given moment, you need to make the most of their time.
This is why you need a clear Call-to-Action front and center of your website.
Here’s an amazing example from Contracting Signature:
It’s simple, it’s straight-forward, and it leads people exactly to where they want them to go.
And before we move on, here’s a quick example of what not to do on your homepage:
Too much information like this tends to scare off visitors. Be sure to keep it simple and straight to the point.
Have Blog Content (a lot of it)
To have blog content means to have a lot of valuable information on your website. There are a couple of benefits to this:
1. Ranking for keywords can bring in potential clients
Here’s what ranking for keywords looks like:
The top 4 results are ads, those sites pay Google to be there. The search results under are there for free.
If you want to understand more about SEO for construction companies, check out the link. But for now we’re just going to touch on the basics.
SEO is what allows your website to show on Google when someone searches for something. A great way to boost your SEO is to create content that’s genuinely helpful to your audience, and then boost it with links from other websites.
Creating blog content is a lot easier than boosting the SEO of the content. Luckily, there’s an enormous amount of SEO agencies that are ready to help you with the complicated part of ranking your keywords.
When your website is ranked on Google, you’ll receive a steady stream of people coming to your site, for free. Which of course, is the biggest perk of getting your website ranked on Google.
Chances are you only found this article because you saw it in a Google result so that just goes to show you how powerful this can be.
2. Gives potential clients valuable info for free
People do business with people they like, know, and trust.
When you can give people valuable info that sticks with them and genuinely helps them, they’re much more likely to want to know more about you and your business.
Do this through your blog. You can hire a writer online, in your office, or you can just do it yourself.
I recommend writing 1-2 articles a week about anything you want to talk about. Focus on making every post valuable, and it’ll not only build authority to your business but will lead to you gaining more business in a unique way.
Hire a Professional Website Designer
Chances are, you’re not a web designer. And you have no intention of becoming one.
So to design your website and make it look as appealing as possible, you need to hire a professional designer. And regarding that… well, there’s good news and bad news.
The good news is there are a ton of options out there, and you can easily find web designers online with just a quick Google search.
The bad news is all the best website designers can be very pricey. Especially the ones that are based in the US.
My advice to you is to know what you’re looking for in your website. Do you want to have an extremely high-end professionally done design…
Or do you just want something basic that shows people what they need to see?
To see some potential website designers, hop on Fiverr or Upwork and search for “web design”.
Something else you can do is run a quick Google search on the best web designers near you. Check out all the options we found in just seconds:
Showcase Your Project Experience on the Home Page
Let your past experience on projects speak for itself on the front page of your site.
Here are some examples of construction sites that showcase their work very well.
- Clear and simple.
- Gives examples of high-end work to showcase experience and skill.
- Has a clear offer as client sees portfolio
- Very simple and clean
- Professional image of past work
- Easy to navigate page
- Includes all contact info
- Clearly explains services
- Fast and easy previews of past projects
Keep in mind this is for the sake of your clients. It’s to help them feel secure in your skills that you’re the perfect one for the job.
Credibility and authority.
Have an About Page that Intrigues Visitors
In your about page, include all the necessary information someone needs for your company.
Make sure to leave no stone unturned. Include your contact info, all the services you provide, your team, how you got started, and all your certifications.
The most important aspect here that really intrigues potential clients and can build your brand is to have an engaging “genesis story”.
This is the story of how you came to be, and it gives people more insight into who you are, what you’re about, and adds some humanity to your business.
Remember that people do business with people they know, like, and trust. So having a memorable story explaining the upbringing of your company can be a great addition to your website.
It makes you more memorable, more likable, and more likely to do business with like-minded clients.
Make Sure Your Site is Fast and Runs Smoothly
This one might sound complicated at first glance but it’s actually extremely simple.
Go to Google Page Speed and insert your website.
Once you type your website in, you should see a huge list of data.
Don’t feel overwhelmed by all the numbers and stats, your main focus is on the performance score on the top.
(image from Engage Interactive)
This is the main indicator regarding the speed of your website, the higher the better.
If you want to improve your site in this way, you can reach out to any number of website agencies that can help you, or you can just hop on Fiverr and search up “pagespeed” to find hundreds of qualified people to help you (for cheap).
Or if you want to take it head-on yourself, go through these instructions.
Keep Your Contact Info Front-and-Center
When it comes to websites, you’re always going to want to have your contact info easy to access. Especially as a construction business owner since your main source of business will be through relationships and networking.
On your home page, make sure the details about your services are there, and that your phone number/email is the first thing people see. Here’s an example:
Know What People Visit Your Site For
These are the 3 most common reasons why someone would visit a construction website:
1. They want your contact information.
2. They want to see your project experience.
3. They want more information on how you operate.
All these show that they’re interested in hiring your company.
Once you see and understand the main reasons potential clients would visit your site, you can optimize it to satisfy those needs.
To Sum it Up
Having a quality website for your construction business is practically mandatory nowadays if you want to have a professional and modern company.
Overall, make sure your site gives people what they’re looking for and helps guide them towards working with you, because that’s always the main goal.
By the way…
If you need any help estimating, give us a call at 305-433-642 or an email at firstname.lastname@example.org.
We’re a professional construction estimating & consulting firm based in Miami, FL and we’d love to work with you to free up your time so you can start winning more jobs.